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Kellogg says it’s removing artificial dyes from cereals by the end of this year
Kellogg !
What took you so long ?!
"... all of the nine currently US-approved dyes raise health concerns of varying degrees. Red 3 causes cancer in animals, and there is evidence that several other dyes also are carcinogenic. Three dyes (Red 40, Yellow 5, and Yellow 6) have been found to be contaminated with benzidine or other carcinogens. At least four dyes (Blue 1, Red 40, Yellow 5, and Yellow 6) cause hypersensitivity reactions. Numerous microbiological and rodent studies of Yellow 5 were positive for genotoxicity. Toxicity tests on two dyes (Citrus Red 2 and Orange B) also suggest safety concerns, but ..."
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Toxicology of food dyes - PubMed
This review finds that all of the nine currently US-approved dyes raise health concerns of varying degrees. Red 3 causes cancer in animals, and there is evidence that several other dyes also are carcinogenic. Three dyes (Red 40, Yellow 5, and Yellow 6) have been found to be contaminated with...pubmed.ncbi.nlm.nih.gov
So parents that prefer their children to begin their ingestion of toxins like benzidine at breakfast each day, those diets will have to be supplement otherwise.
What I do not understand is why the US takes so long to conform to what the rest of the world already knew?
It's not like these dyes added flavor or anything?