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Kellogg says it’s removing artificial dyes from cereals by the end of this year


Kellogg !
What took you so long ?!

"... all of the nine currently US-approved dyes raise health concerns of varying degrees. Red 3 causes cancer in animals, and there is evidence that several other dyes also are carcinogenic. Three dyes (Red 40, Yellow 5, and Yellow 6) have been found to be contaminated with benzidine or other carcinogens. At least four dyes (Blue 1, Red 40, Yellow 5, and Yellow 6) cause hypersensitivity reactions. Numerous microbiological and rodent studies of Yellow 5 were positive for genotoxicity. Toxicity tests on two dyes (Citrus Red 2 and Orange B) also suggest safety concerns, but ..."

So parents that prefer their children to begin their ingestion of toxins like benzidine at breakfast each day, those diets will have to be supplement otherwise.

What I do not understand is why the US takes so long to conform to what the rest of the world already knew?
It's not like these dyes added flavor or anything?
 
"It turns out that Agri-Biz discovered the easiest way to deal with insects and weeds was to sterilize them with powerful sex hormones.
But that is the last thing you want in the food chain.
I hope they eventually do something about that." R5 #20
That's a useful insight R5.
We know it's not for the nutritional benefit of consumers. Therefore Agri-Biz has a higher priority.

"What I do not understand is why the US takes so long to conform to what the rest of the world already knew?
It's not like these dyes added flavor or anything?" R5 #21
Tragic!
It's not likely the pretty colors of fruit loops appeals to the moms that buy it.
So it seems Kellogg is poisoning our children for marketing / market share.

 
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