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Olivia Dunne & Miller Lite bring the fun while Bud Light continues to flounder, Nancy Mace shoots a gun & MEAT​

Plus: Ivanka Trump shows the LIBS what a real woman looks like at a fancy gala​

By Joe Kinsey OutKick / Published April 30, 2026 9:19am EDT

These brands are playing with house money because they've decided to hire attractive, biological females to market their products.
The woke era — approximately 2018-2024 (when Trump was elected) — will be remembered by marketing agencies who thought trans in sports and trans/DEI marketing was a winning strategy. It was a disaster. Axios published a report in 2023 estimating woke had cost companies at least $28 billion in market value.
Now here we are with the pivot back to attractive women having a good time, even if they're fake suckin' down an American beer. The imagery isn't lost on those of us with a brain. We might hate Miller Lite beer, but the emotions created here are appreciated. It makes a segment of society feel alive again.
 
Fact is, Bud does not taste like beer. It tastes like Bud.

Budweiser and Bud Light are brewed with rice. Specifically, rice is used as an adjunct ingredient, added alongside barley malt, water, hops, and yeast to create a lighter body, cleaner taste, and a crisp finish. Rice has been a staple in the Budweiser recipe since 1876

And, as the saying goes, how is drinking American beer like having sex in a canoe? Answer - both are f-cking near water.
 
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In a 5–2 ruling, the Montana Supreme Court upheld the right of Trans+ Montanans to change their legal identity documents to reflect who they are. Justice Laurie McKinnon, writing for the majority, was unequivocal: "Transgender discrimination is, by its very nature, sex discrimination" — and Montana's constitution expressly prohibits sex discrimination. The case began with Trans residents who simply wanted a driver's licence that says who they are. The court said the state had likely violated its own constitution by denying them. For now, accurate IDs stay accessible to Trans+ Montanans while the case proceeds. A red-state Supreme Court. A Trans+ community that refused to be erased. A win that lands
 
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